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Last updatedApril 2025

Best Online Brokerage Accounts of 2025

Elevate your earnings

Compare the best online brokerage accounts to choose the best place to open a brokerage account for your investing and trading needs.

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1
Our Most Popular
sofi logo image
9.8
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
9.2
Features & Benefits
Based on our editorial reviews
10.0

SoFi®

Mobile App Available
Build a diversified portfolio and start investing with a brokerage account
$0 account minimums
$0 commission stock, ETF, and IPO investing
Certified financial planners for all members²
Virtual assistant available 24/7
4.6 stars on Trustpilot, A+ BBB rating

1,746 peoplevisited this site today

Visit Site
Fund a new account for a chance to win stock¹
Read Review
2
public logo image
8.8
BestMoneyscore
Popularity
Based on visits in the past 7 days
8.6
Brand Reputation
Based on web trends
8.6
Features & Benefits
Based on our editorial reviews
9.4

Public

Build your portfolio and get essential market insights for your strategies
Open a new Bond Account and earn 6.8%⁸
User-friendly and fully-featured mobile app
FINRA-licensed customer support specialists
Read Review
3
robinhood logo image
9.3
BestMoneyscore
Popularity
Based on visits in the past 7 days
9.0
Brand Reputation
Based on web trends
9.6
Features & Benefits
Based on our editorial reviews
9.4

Robinhood

Brokerage accounts designed as a convenient entry point for beginners
Start investing with as little as $1
Get an extra 3% match with Robinhood Gold
Customized portfolios with no commission fees
Read Review
4
acorns logo image
8.9
BestMoneyscore
Popularity
Based on visits in the past 7 days
8.8
Brand Reputation
Based on web trends
8.9
Features & Benefits
Based on our editorial reviews
9.2

Acorns

Easy and automated investing using your spare change
Invest spare change using Round-Ups
Diversified portfolio picked by experts
View your performance through the mobile app
Read Review
5
moomoo logo image
8.8
BestMoneyscore
Popularity
Based on visits in the past 7 days
8.4
Brand Reputation
Based on web trends
9.0
Features & Benefits
Based on our editorial reviews
9.4

Moomoo

Investment and trading platform that provides user-friendly tools, data, and insights
8.1% APY on idle cash (4.1% base + 4% bonus for 3 months)
24/7 online support for seamless trading
Trade with as little as $5 on fractional shares
Read Review
6
zacks-trade logo image
8.5
BestMoneyscore
Popularity
Based on visits in the past 7 days
8.3
Brand Reputation
Based on web trends
8.3
Features & Benefits
Based on our editorial reviews
9.0

Zacks Trade

Low margin rates and free broker-assisted trades
Basic & advanced trading platforms and tools
Stocks, ETFs, options, mutual funds & more
Customer service from licensed representatives
Read Review

17,557 people

visited a stock broker site this week

BestMoney Total Score
Our product scores consist of a combination of the following 3 components:
Popularity
BestMoney measures user engagement based on the number of clicks each listed brand received in the past 7 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score. BestMoney accepts advertising compensation from companies, which impacts their (and/or their products’) position, and in some cases, may also affect their Click Trend Score.
Brand Reputation
Semrush is a trusted and comprehensive tool that offers insights about online visibility and performance. The BestMoney Total Score will consist of the brand's reputation from Semrush. The brand reputation is based on Semrush's analysis of clickstream data, which includes user behavior, search patterns, and engagement, to accurately measure each brand's prominence, credibility, and trustworthiness. If a brand does not have a Semrush score, the BestMoney Total Score will be based solely on the Click Trend Score and Products & Features Score (read below).
Features & Benefits
BestMoney’s editorial team researches and reviews financial products based on factors such as: range of products and services offered, ease-of-use, online accessibility, customer service, special awards, and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page.
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Read all articles

Our Most Popular for Investments 2025

Most Popular on BestMoney
sofi logo image
9.8
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
9.2
Features & Benefits
Based on our editorial reviews
10.0

SoFi®

Mobile App Available
Build a diversified portfolio and start investing with a brokerage account
$0 account minimums
$0 commission stock, ETF, and IPO investing
Certified financial planners for all members²
Virtual assistant available 24/7
4.6 stars on Trustpilot, A+ BBB rating

1,746 peoplevisited this site today

Visit Site
Fund a new account for a chance to win stock¹
Read Review

What is a Brokerage Account?

A brokerage account is a versatile and taxable investing platform that empowers individuals to engage in trading a wide array of assets including stocks, bonds, ETFs, and more. These accounts are pivotal in the realm of financial investments and can be opened with various entities like traditional banks, cutting-edge robo-advisors, or through user-friendly online brokers. One of the appealing aspects of brokerage accounts is the minimal or sometimes non-existent upfront deposit requirement, making them accessible to a broad spectrum of investors. For those seeking entry into the dynamic and potentially lucrative world of stock trading, opening one of the best brokerage accounts in the United States serves as a crucial step towards achieving your investment goals.

Types of Investment Products in Brokerage Accounts

Your brokerage account is like a treasure chest, offering an extensive range of investment products. This versatility caters to a variety of investor needs, whether you're searching for the best way to buy stocks or keen on exploring a diverse range of assets.

Stocks

Delving into stocks means purchasing shares of public companies. The stock market is vast, with opportunities ranging from blue-chip stocks listed on the S&P 500 to dynamic options on Nasdaq, and even the adventurous realm of Penny stocks. Stock prices fluctuate based on a myriad of factors, including market demand and the general public sentiment towards a company. Opting for stocks is seen as a strategic move, especially when leveraging the capabilities of the best stock trading app since they typically come with no management fee – a feature that sets them apart from other forms of investing.

Exchange-Traded Funds (ETFs)

ETFs represent a collective investment scheme where investors pool their resources to purchase a diversified mix of securities. Each ETF is composed of various assets, like stocks and bonds, offering a simplified approach to portfolio diversification. This aspect is particularly attractive for users of the best trading platforms seeking a balanced investment approach.

Mutual Funds

Online brokers often recommend mutual funds as another investing option. These funds aggregate capital from numerous investors to buy into a variety of assets, managed by a professional fund manager.

Bonds

Bonds allow investors to essentially lend money to corporations or governments, receiving fixed interest over the loan period. They are frequently used in finance as benchmarks for setting loan interest rates, including those for mortgages.

Certificates of Deposit (CD)

CDs are low-risk financial products where a fixed sum is deposited in a bank for a predetermined period, earning interest over time. These are ideal for investors seeking stable, predictable returns.

SoFi® SoFi® Visit SoFi

Online Brokers vs. Traditional Brokers

When it comes to choosing a brokerage, investors are often torn between online brokers and traditional brokers. Online brokers are synonymous with convenience and lower fees, making them a top choice for those who prefer a self-directed investing journey. On the other hand, traditional brokers offer personalized advice, catering to investors who value a hands-on approach in their financial ventures.

Benefits & Disadvantages of Opening a Brokerage Account

Opening a brokerage account comes with a myriad of advantages, particularly for those exploring the best investment platforms. The convenience offered by online stock brokers – allowing for easy account access and swift fund transfers – positions them as top contenders in the investing world. However, as with any financial decision, it's crucial to weigh both the benefits and potential drawbacks to ensure alignment with your personal investment strategy and goals.

What to Consider When Investing

Investing through a brokerage account requires careful consideration of several factors:

  • Age/Investment Horizon: Your stage in life and the duration of your investment play a crucial role in your investment strategy.
  • Risk Tolerance: Assessing your comfort level with risk is essential before diving into investment options.
  • Market Volatility: Understanding and navigating the ups and downs of the stock market is key to a successful investment strategy.
  • Investment Goals: Clearly defining your financial objectives will guide your investment decisions.
  • Personal Finances: Evaluating your financial situation, including budget and savings, is critical before making any investment.

How to Invest in a Brokerage Account

Embarking on your investment journey involves several key steps:

Finding the Right Brokerage: Select a brokerage that aligns with your investment goals and experience level.

Signing Up: Apply for an account with your chosen trading platform.

Funding Your Account: Deposit funds to begin trading.

Choosing Your Investments: Explore and select the right investment products that align with your strategy.

Choosing the Best Brokerage Account for Your Needs

When looking to open brokerage account(s), it's essential to consider what type of investor you are. Are you a beginner, or do you have some experience in trading? For those starting out, researching the best brokerage accounts for beginners can provide a solid foundation for your investment journey. It's about finding the best place to open brokerage account that aligns with your financial goals and level of expertise.

Why Brokerage Firms Matter

The choice of brokerage firms plays a pivotal role in your investment success. Each firm offers different services, fees, and types of accounts, which can significantly impact your investment experience and outcomes.

Stock Brokerage Account: A Gateway to Diverse Investments

A stock brokerage account is more than just a portal to buying and selling stocks; it's a comprehensive tool for diverse investment opportunities. Whether you're interested in stocks, ETFs, mutual funds, or bonds, a stock brokerage account offers the versatility to explore these options.

Maximizing the Potential of Your Brokerage Account

Once you have opened your brokerage account, it's time to maximize its potential. This involves staying informed about market trends, understanding the tools and resources your brokerage provides, and continuously aligning your investment strategy with your financial goals.

SoFi® SoFi® Visit SoFi

Advanced Strategies for Experienced Investors

For seasoned investors, using advanced features and strategies available through the best online brokerage platforms can further enhance investment outcomes. This might include options trading, margin accounts, and exploring international markets.

Keeping Up with Regulatory Changes

Staying informed about regulatory changes in the brokerage industry is crucial. Regulations can affect how you use your account, the types of investments you can make, and the level of risk you can take.

Evaluating Brokerage Account Performance

Regularly evaluating the performance of your brokerage account is essential. This involves reviewing your investment choices, assessing the growth of your portfolio, and making adjustments as needed based on market conditions and personal financial changes.

Conclusion

A brokerage account is an indispensable tool for anyone looking to grow their wealth and achieve financial goals. Whether you're a novice or a seasoned investor, the right brokerage account can provide the resources and flexibility needed for successful investing. Remember, the cornerstone of effective investing is a well-devised strategy that resonates with your individual life stage and financial aspirations.

Disclosures

Sofi

¹Customer must fund their Active Invest account with at least $50 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions at https://www.sofi.com/greenintwoterms/.

²SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser.

Interactive Brokers

²Member SIPC. Restrictions apply. for more information see ibkr.com/info

eToro

³eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs. Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decisions. Copy trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. BestMoney is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

Robinhood

Terms apply. All investments involve risk and loss of principal is possible. The bonus applies to eligible assets transferred from an external brokerage account into your Robinhood non-retirement brokerage account within the limited time offer period. To keep the bonus, you must keep the money you transfer into Robinhood in your Robinhood individual brokerage account for at least 2 years. The Robinhood ACATS Bonus Offer is not a recommendation of any investment or investment strategy, and is not a recommendation that a customer transfer assets into a Robinhood Brokerage Account. Robinhood reserves the right to change the offer terms or terminate the offer at any time without notice. The offer is not transferable, saleable, or valid in conjunction with certain other offers and is available to U.S. residents only. The offer is only available for personal use, and may not be used for commercial purposes.

Stash

⁶Nothing in this material should be construed as an offer, recommendation, or solicitation to buy or sell any security. All investments are subject to risk and may lose value. This information is for educational purposes only and should not be construed as tax, investment, or legal advice. Paid non-client endorsement. See Apple App Store and Google Play reviews. View important disclosures.

J.P. Morgan

⁵ When you open and fund a J.P. Morgan Self-Directed Investing account (retirement or general) with qualifying new money by 4/15/2025. Options contract and other fees may apply.

⁷ INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE

Public.com

⁸This yield is the current average, annualized yield to worst (YTW) across all ten bonds in the Bond Account, before fees. Because the YTW of each bond is a function of that bond’s market price, which can fluctuate, your yield at time of purchase may be different from the yield shown here and YTW is not “locked in” until the time of purchase. A bond’s YTW is not guaranteed; you can earn less than that YTW if you do not hold the bonds to maturity or the issuer defaults. Learn more.