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Protective Life is well-suited to individuals looking for flexible term life insurance that can grow with their needs. With term policies extending up to 40 years, it’s a fit for those planning long-term protection such as young families, homeowners with a long mortgage horizon, or anyone wanting predictable premiums for decades. Universal and whole life products cater to users seeking permanent coverage or cash value accumulation with optional riders for greater customization.
Protective Life offers the following key features:
Term Life Insurance: Up to 40-year terms with level premiums
Whole Life Insurance: Fixed premiums and guaranteed death benefits
Universal Life Insurance: Adjustable coverage with cash value potential
Custom Choice UL: A term-like product with flexible premium and benefit options
Optional Riders: Includes terminal illness, accidental death, and child riders
These options allow customers to tailor policies to family, budget, or business protection needs. Protective also supports policy conversion from term to permanent without a medical exam, within specified windows.
Protective Life allows applications to begin online or via a licensed agent. The general process includes:
Initial Online Quote: For term life policies
Phone Consultation: To complete the application and confirm coverage needs
Underwriting Review: Most policies require a medical exam and health history review
Approval and Issuance: Decisions may take 5–10 business days depending on underwriting complexity
Protective uses Protective Velocity, a digital platform designed to streamline processing, allowing some qualified applicants to skip the medical exam under accelerated underwriting.
Protective Life offers three primary policy types:
Term Life Insurance
Duration: 10, 15, 20, 25, 30, 35, and 40 years
Face Amounts: From $100,000 to several million
Riders: Child protection, terminal illness, accidental death
Whole Life Insurance
Lifetime coverage with level premiums
Guaranteed cash value
Designed for estate planning or long-term dependents
Universal Life Insurance
Flexible premiums and adjustable coverage
Cash value tied to fixed or indexed accounts
Includes Custom Choice UL
Protective Life Insurance Company holds strong financial ratings:
A+ (Superior) from A.M. Best
AA- from Standard & Poor’s
A1 from Moody’s
A+ from Fitch
The company is a subsidiary of Dai-ichi Life Holdings, a global financial group. Protective uses SSL encryption and secure data practices to protect customer data online.
Customer Service Hours:
Monday–Thursday: 7 a.m. – 6 p.m. CST
Friday: 7 a.m. – 5 p.m. CST
Phone: 1-800-866-9933
Email (General Inquiries): customerservice@protective.com
Online Portal: Customers can access documents, make payments, and update policy details online via the MyProtective platform.
Protective Life offers highly customizable life insurance policies with standout term coverage options. It caters well to long-term planners and families looking for reliable protection and predictable premiums. While online tools are somewhat limited for whole or universal policies, the company’s competitive pricing and strong financial backing make it a solid choice for a variety of life stages.
Protective Life Insurance Company
2801 Highway 280 South
Birmingham, AL 35223
This review was created using information from the Protective Life website, industry comparison sites, Trustpilot reviews, NAIC reports, and publicly available rating agency data. Additional verification included live agent chats and policy documentation.
Having explored the features and benefits of this product, you might be curious about how it stacks up against its competitors. We encourage you to visit our comprehensive comparison chart for a broader perspective. This chart offers a detailed juxtaposition of this product with other leading brands, highlighting differences in features, pricing, and customer ratings. It’s an invaluable resource for contrasting your options and making an informed decision that best suits your needs. Don’t miss out – take a moment now to view our comparison chart and see how your chosen product compares in the wider market.
AI was used in the creation of this content, along with human validation and proofreading.
